Ad policy

finstop.com | Advertising and sponsorship policy

finstop mission is to make reliable financial analytical information available to the Indian Investors to make informed financial decisions through finstop.com’s free version website, finstop follows strict guidelines before accepting advertising and sponsorship and will refuse any advertisement that we believe is incompatible with our mission.

Our Policy Guidelines:

  • Presence of an advertisement on our site does not imply endorsement of the advertised company or product.
  • Advertisers and sponsors must not make unsubstantiated endorsement claims or suggest that finstop.com has endorsed a product.
  • Advertising may be placed on the site adjacent to content related to advertiser or sponsor interest, and also may be targeted to users by using non-personal data.
  • Our sponsors and advertisers have agreed that they will not collect any personally identifiable information from our site visitors while they are on finstop.com's free version website.
  • finstop.com maintains a distinct separation between advertising content and editorial content.
  • All advertising content on finstop.com's free version website is clearly labelled as an advertisement.
  • Sponsored areas of the site are labelled as such, and the sponsoring organizations are identified.

Contact and Enquiries

finstop.com offers a wide range of advertising opportunities from banner ads to sponsorships of sessions on our site. These opportunities are customized to meet a particular corporation's or product's branding strategy and budget.

Advertising and sponsorship revenue is used to support finstop.com’s free version website to be offered to public as free.

For inquiries about advertising and sponsorships, Click here

Advertising and sponsorship criteria (October 2018) (Criteria subject to change without notice)

Advertising that may be allowed on the service, provided certain criteria are met:

  • Corporate image advertising or corporate sponsorship
  • Financial products approved by regulatory authorities in India (AMFI, SEBI, RBI, IRDA etc)
  • Consumer products with a finance connection
  • Finance products or services

Advertising that is prohibited on the service includes:

  • Alcohol
  • Tobacco products
  • Firearms and weapons
  • Fireworks
  • Health care services (clinics, hospitals, procedures, lab testing)
  • Legal (including malpractice)
  • Pornography
  • Gambling and lottery
  • Political ads
  • Social cause ads
  • Religious ads
  • Competitors
  • Comparative advertising (no mention of competitive brand names within an ad banner)

Advertising formats that are prohibited on the service include:

  • Pop-ups and floating ads or surveys
  • Ads that have forms within them to collect personally identifiable information while a visitor is on finstop.com

The following advertising types are evaluated on a case-by-case basis:

  • Sweepstakes

Advertising and sponsorship criteria that must be met to allow the company to advertise or sponsor include:

  • Advertisement must not make a return/profit claim for its financial product that is not clearly substantiated. Advertisers may be required to submit supporting documentation to substantiate claims.
  • No implication of endorsement by finstop.com of product or advertiser may be made.
  • finstop.com retains final approval of all sponsor and product messages, banners and advertising copy that are directly linked or adjacent to the content. This includes verification of advertisement content and placement before it is produced on the site.
  • The advertisement, advertising icons and company logos must be displayed in such a way that they clearly are not part of the finstop.com site content.
  • finstop.com reserves the right to reject, cancel or remove at any time any advertisement from finstop.com for any reason. In such a case, finstop.com will provide prompt notice to the advertiser, together with an explanation. finstop.com also reserves the right to determine the appropriate placement of the advertisement on the website.
  • No unsolicited commercial messages are allowed.
  • Collecting and selling of mailing lists without the users' express permission is not allowed.
  • The full rules for any market research or promotion must be displayed or linked to.
  • Advertisers and agencies cannot collect any personally identifiable information from finstop.com visitors or place any cookies, applets or other such files — if those files transmit any personally identifiable information to the advertisers or agencies — on computers of finstop.com visitors who do not visit advertisers' sites by clicking on their ad banners.
  • finstop.com maintains total editorial independence from advertisers and sponsors. Advertisers and sponsors have no influence over or input in our product development. They also have no influence over the listing of responses to search engine results. Neither advertisers nor sponsors can buy priority listings on our search engine. We don't allow cobranding of our financial analytical information.
  • finstop.com does not endorse any of the products and services advertised.
  • No ads will be accepted on finstop.com Web pages that primarily describe or promote finstop.com services for its users.
  • Advertisement must not make a return/profit claim for its financial product that is not clearly substantiated. Advertisers may be required to submit supporting documentation to substantiate claims.
  • No implication of endorsement by finstop.com of product or advertiser may be made.
  • finstop.com retains final approval of all sponsor and product messages, banners and advertising copy that are directly linked or adjacent to the content. This includes verification of advertisement content and placement before it is produced on the site.
  • The advertisement, advertising icons and company logos must be displayed in such a way that they clearly are not part of the finstop.com site content.
  • finstop.com reserves the right to reject, cancel or remove at any time any advertisement from finstop.com for any reason. In such a case, finstop.com will provide prompt notice to the advertiser, together with an explanation. finstop.com also reserves the right to determine the appropriate placement of the advertisement on the website.
  • No unsolicited commercial messages are allowed.
  • Collecting and selling of mailing lists without the users' express permission is not allowed.
  • The full rules for any market research or promotion must be displayed or linked to.
  • Advertisers and agencies cannot collect any personally identifiable information from finstop.com visitors or place any cookies, applets or other such files — if those files transmit any personally identifiable information to the advertisers or agencies — on computers of finstop.com visitors who do not visit advertisers' sites by clicking on their ad banners.
  • finstop.com maintains total editorial independence from advertisers and sponsors. Advertisers and sponsors have no influence over or input in our product development. They also have no influence over the listing of responses to search engine results. Neither advertisers nor sponsors can buy priority listings on our search engine. We don't allow cobranding of our financial analytical information.
  • finstop.com does not endorse any of the products and services advertised.
  • No ads will be accepted on finstop.com Web pages that primarily describe or promote finstop.com services for its users.

These guidelines are intended to provide general guidance. They are not inclusive or exhaustive and are subject to change at the discretion of finstop.com at any time.

Any paid advertising listings posted on search results or other pages of our site are identified as "Ads by Google." We review these ads on a regular basis and will remove any that don't meet our criteria for advertisers. However, we aren't able to preview all listings in the "Ads by Google" area before they appear on our site because of the way in which these ads are served to us by Google. It's possible that some listings may appear that don't meet our ad guidelines. For information about how Google sorts these listings, go to http://adwords.google.com/.

finstop, finstop.com and Idealoom are trademarks of Idealoom ventures private limited, India (IVPL). IVPL does not endorse any companies or products. Idealoom Ventures Private Limited has independently developed all content on finstop.com except for the financial databases.